Atlantic Avenue Welcomes the Holiday Season with Special Events and Savings

Date: November 28th, 2016
Contact: Rebeca Checo, Communications & PR Assistant

Atlantic Avenue Welcomes the Holiday Season with Special Events and Savings

It’s a Happy Holiday Season as you can SEE, FEEL & HEAR on Atlantic Avenue in the heart of Brooklyn, New York! The Atlantic Avenue Local Development Corporation (AALDC) will host their annual holiday events with its first event being the Annual Atlantic Avenue Holiday Tree Lighting Ceremony & Party. On Thursday, December 8th between 6-8pm, families from the community will gather at the St. Cyril of Turov Belarusian Church, located at 401 Atlantic Avenue, for an evening filled with holiday spirit and festive fun. The tree-lighting ceremony will be officiated by New York City Council Member Stephen T. Levin, promptly at 6pm.

To kick off the holiday season, AALDC’s Annual Holiday Tree Lighting Ceremony & Party will showcase live performances from local public schools including P.S 38, P.S 261 and the Brooklyn High School of the Arts with a special musical performance from The Unique Band. With the arrival of special guest, Santa, attendees will be able to enjoy the festive mood throughout the evening. This event is free and open to the public.

Following the live musical performances, visitors will be able to enjoy refreshments and complimentary small bites donated by some of our local Atlantic Avenue Merchants- Atlantic Bagel Café, Pair Wine & Cheese, Sultan Restaurant & Café Lounge, Luzzo’s BK, Key Food,  Beasts & Bottles, Brado Thin Crust Pizza, Mitoushi Sushi, Sahadi’s, Della Pietras, Trader Joe’s, Sottocasa Pizzeria, The Soul Spot Restaurant, Betty Bakery, Nevins Gourmet Deli and Moon Café.

The AALDC will announce the 2016 Atlantic Avenue Holiday Window Judging Competition Awardees during the Annual Holiday Tree Lighting Ceremony & Party. On Wednesday, November 30th, five judges, all representing local non-profit organizations will view participating Atlantic Avenue Merchants’ windows decorated with eye-catching holiday displays. This year’s five judges will be Mariela Estrella, Director of Brooklyn Tourism & Business Relationships at the Brooklyn Chamber of Commerce, Mickey Heller, Co-Chair of Board of Directors at Brooklyn Pride Inc., Kimberly Maier, Executive Director of the The Old Stone House, Andrea Parker, Executive Director of the Gowanus Canal Conservancy, and Nancy Webster, Executive Director of the Brooklyn Bridge Park Conservancy.

The AALDC continues to support the Arbor Inn and Providence House this year for their Annual Holiday Toy Drive. This annual tradition will benefit women and children living in these homeless shelters throughout the holiday season. Participating Atlantic Avenue Merchants will have toy boxes throughout the season until December 8th where visitors will be able to bring unwrapped toys for the Annual Holiday Toy Drive. Attendees for the Annual Holiday Tree Lighting Ceremony Party are asked to contribute by donating a wrapped gift while indicating the age and gender appropriate for the gift. For a list of all participating merchants and sponsors contributing to the AALDC Annual Holiday Toy Drive, please visit

Throughout the month of December, the AALDC will present the Atlantic Avenue Shop & Dine Promotion, from December 3rd– 17th. Over 40 participating merchants will offer 10 percent off selected items and/or other specials within their business. On Saturday, December 10th from 11-7pm, patrons will be able to enjoy AALDC’s Walk the Windows event. With over 40 Atlantic Avenue merchants participating, visitors will be able to enjoy holiday themed events such as workshops and holiday treats as they view the festive decorative windows throughout the Avenue. For more information about the upcoming Atlantic Avenue Holiday events, please visit

A big thank you to our holiday sponsors: Weill Cornell Medicine, Santander Bank, Con Edison, St. Francis College, Big Brothers Big Sisters of New York City, Dodge YMCA, NY Daily News, Fresh 102.7, 92.3 AMP Radio, WCBS 101.1 FM, BRIC, Metro NY and TGI Office Automation.

For more information about the Shop & Dine Promotion, please visit For more information about the Walk the Windows Event, please visit Stay updated on all upcoming Atlantic Avenue Holiday Events by visiting and the Atlantic Avenue Holiday Blog


Note to Editors: For further press information and high-resolutions images please call 718-875-8993 or email

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