FOR IMMEDIATE RELEASE
Date: December 15th, 2016
Contact: Rebeca Checo, Communications & PR Assistant
Holiday Events in Brooklyn Revitalizing Economic Development for Local Small Businesses
Brooklyn, New York- December 15, 2016– The Atlantic Avenue Local Development Corporation (AALDC) hosted their annual holiday events along Atlantic Avenue, between 4th Avenue and Hicks Street. With its mission to spread holiday spirit around the community, the AALDC kicked off the season with showcasing several local businesses, special events and savings for all visitors.
Atlantic Avenue merchants decorated their store windows as they lined up and down the avenue for the chance to win monetary prizes this year. With this year’s judges representing five different local non-profit organizations, winners were chosen on December 6th. Mariela Estrella, Director of Brooklyn Tourism & Business Relationships from Brooklyn Chamber and one of these year’s judges explained “I found the stores’ windows to be a reflection of what each store is and their style.” Holiday window winners were announced and presented with awards and prizes during the AALDC Holiday Tree Lighting Ceremony & Party on Thursday, December 8th: 1st place awarded to Brooklyn Cat Café, 149 Atlantic Ave; 2nd place was awarded to Hunting with Jake, 380 Atlantic Ave: 3rd place was awarded to Collier West Gallery, 375 Atlantic Ave. Honorable mentions from the competition included Betty Bakery, 448 Atlantic Ave; Opalia Flowers, 377 Atlantic Ave; Collier West, 377A Atlantic Ave and Earth Speaks, 139 Atlantic Ave
During the AALDC Annual Holiday Tree Lighting Ceremony & Party, held at the St. Cyril of Turov Belarusian Church, families, community leaders and many more were able to enjoy local performances from P.S. 38, P.S. 261, Brooklyn High School of the Arts and The Unique Band. Visitors were able to enjoy a dazzling tree-lighting ceremony officiated by Councilmember Stephen Levin along with special guest, Santa, while the student choir of the Brooklyn High School of the Arts serenaded the crowd with performances of “Oh Christmas Tree” and “Joy to the World.”
Along with the appearance of Santa, many community leaders attended and welcomed the crowd before the performances begun. Assemblywoman Jo Anne Simon; Gabriel Lewenstein from the Public Advocate Letitia James office; Councilmember Stephen Levin; Deputy Inspector Sergio Centa of the NYPD’s 84th Precinct and Weill Cornell Medicine-Brooklyn Heights rheumatologist Dr. David Goddard. Visitors were able to take home red-colored promo bags filled with Holiday Sponsor information and many other treats from other organizations.
Performances from local schools P.S. 38, P.S. 261, & Brooklyn High School of the Arts set the festive mood for the night as the crowd enjoyed singing and tap performances. P.S. 38’s performances led by Choir Director Laura Chzaszcz and Dance Teacher Andria Devito brought the night before Christmas alive as they sung and performed a tap piece all dressed in the Christmas pajamas. P.S. 261’s performance led by Music Teacher Rocco Oppedisano entertained the crowd as they performed “We need a little Christmas.” Brooklyn High School of the Art’s performance led by Choir Director Christian McLeer serenaded the crowd with a Christmas Melody ending their performance with “Rudolph the Red Nose Reindeer” as the crowd sang along.
The evening concluded with donated holiday treats and refreshments from Atlantic Avenue merchants along with a special performance from The Unique Band. This year’s Atlantic Avenue food donations were Atlantic Bagel Café, Pair Wine & Cheese, Luzzo’s BK, Key Food, Beasts & Bottles, Brado Thin Crust Pizza, Mitoushi Sushi, Sahadi’s, Della Pietras, Trader Joe’s, Sottocasa Pizzeria, The Soul Spot Restaurant, Betty Bakery, Nevins Gourmet Deli, and Moon Café.
In addition to the Annual Holiday Tree-Lighting Ceremony & Party, the AALDC hosted their savings events along Atlantic Avenue. From December 3rd-17th patrons will be able to enjoy the Atlantic Avenue’s Shop & Dine Promotion. Discounts and offers on selected items at participating stores and restaurants will be available for patrons as the holiday season approaching soon. Along with the Shop & Dine Promotion, the community was able to enjoy the AAALDC’s Walk the Windows event this past Saturday, December 10th.
The Walk the Windows event drew crowds of patrons ready to shop and enjoy all that Atlantic Avenue has to offer during this year’s holiday season. Boutique shops and restaurants along the avenue from 4th Avenue and Hicks Street offered holiday treats along with special events for the community as they enjoyed their Saturday afternoon along Atlantic Avenue. Events and offers included Fit for Holidays Class for both adults and children at Wealth Fitness, 101 Atlantic Avenue; Holiday Photo with Kissing Santa “Claws” at Brooklyn Cat Café, 149 Atlantic Avenue; Holiday Cookies and Photo Op with Elf at Betty Bakery, 448 Atlantic Avenue and Holiday Wine & Liquor Tasting at Grape Hill Liquor Traders, 501 Atlantic Avenue. Santa along with the Student Choir of the Brooklyn High School of the Arts were in sight throughout the day as they engaged with the community caroling and spreading holiday joy to others.
The AALDC continues to sponsor Arbor Inn and Providence House, two local mother and children homeless shelters as part of their Holiday Toy Drive. Also, this year toys will be donated to the 2016 Patrol Borough Brooklyn North Sleigh Ride, in association with NYPD’s 84th Precinct. All toys will donated to local under-privileged children. Toys were donated by some Atlantic Avenue Merchants as well as purchased by AALDC. Sponsors for this year’s holiday toy drive were Weill Cornell Medicine, Santander, Con Edison, St. Francis College, Big Brothers Big Sisters of New York City and Dodge YMCA.
Sponsors of this year’s holiday activities were Weill Cornell Medicine, Santander, Con Edison, St. Francis College, Big Brothers Big Sisters of New York City, Dodge YMCA, NY Daily News, Fresh 102.7, 92.3 AMP Radio, WCBS-FM 101.1 FM, BRIC, Metro NY & TGI Office Automation.
For more information about the AALDC’s holiday events, please visit www.atlanticave.org/holidays.