1.
Strengthen Connections to Existing and emerging Attractions
and Communities
Atlantic
Avenue is anchored by the East River and the future
Brooklyn Bridge Park on the west and BAM to the east.
The Avenues is also surrounded by great neighborhoods,
Downtown Brooklyn, restaurants, and retail establishments.
Connections are important both along and across the
Avenue.
2.
Increase Walkability of the Street
While
Atlantic Avenue is walkable today, improvements can
be made to increase pedestrian safety and enhance
the pedestrian experience both along and crossing
the Avenue.
3.
Identify New Development Opportunities
Atlantic
Avenue is a mature corridor with very few undeveloped
sites available for new development. The neighborhoods
surrounding Atlantic Avenue have tremendous spending
power and are significantly undeserved from a retail
perspective. There is pent up market demand and limited
space on the Avenue. The goal is identifying viable
sits and the necessary tools and incentives to enhance
redevelopment and reinvest on the Avenue.
4.
Achieve Consensus on Traffic Management Policies Needed
to Accomplish the Vision of the Avenue as a Great
Street
Atlantic
Avenue is a major transportation corridor and will
continue as one for the foreseeable future. Traffic
management issues reange from traffic speed and volume
to peak hour parking regulations. The goal is to balance
the functional needs of the Avenue with the pedestrian
and business needs of the community.
5.
Organize for Effective Implementation
Implementation
of the Master Plan is likely to be a multi-year process
that will occur in the absense of sustained advocacy.
The
Leadership Conference
is envisioned as the means by which the host of community
organizations, businesses and individuals who care
about the Avenue can develop and advance the advocacy
position. The vision of the Master Plan must be achievable
by coalision of organizations in an incremental fashion.
