Press Releases

Atlantic Avenue Welcomes the Holiday Season with Special Events and Savings

FOR IMMEDIATE RELEASE Date: November 28th, 2016 Contact: Rebeca Checo, Communications & PR Assistant Email: pr@atlanticave.org Atlantic Avenue Welcomes the Holiday Season with Special Events and Savings It’s a Happy Holiday Season as you can SEE, FEEL & HEAR on Atlantic Avenue in the heart of Brooklyn, New York! The Atlantic Avenue Local Development Corporation (AALDC) will host their annual holiday events with its first event being the Annual Atlantic Avenue Holiday Tree Lighting Ceremony & Party. On Thursday, December 8th between 6-8pm, families from the community will gather at the St. Cyril of Turov Belarusian Church, located at 401 Atlantic Avenue, for an evening filled with holiday spirit and festive fun. The tree-lighting ceremony will be officiated by New York City Council Member Stephen T. Levin, promptly at 6pm. To kick off the holiday season, AALDC’s Annual Holiday Tree Lighting Ceremony & Party will showcase live performances from local public schools including P.S 38, P.S 261 and the Brooklyn High School of the Arts with a special musical performance from The Unique Band. With the arrival of special guest, Santa, attendees will be able to enjoy the festive mood throughout the evening. This event is free and open to the public. Following the live musical performances, visitors will be able to enjoy refreshments and complimentary small bites donated by some of our local Atlantic Avenue Merchants- Atlantic Bagel Café, Pair Wine & Cheese, Sultan Restaurant & Café Lounge, Luzzo’s BK, Key Food,  Beasts & Bottles, Brado Thin Crust Pizza, Mitoushi Sushi, Sahadi’s, Della Pietras, Trader Joe’s, Sottocasa Pizzeria, The Soul Spot Restaurant, Betty Bakery, Nevins Gourmet Deli and Moon Café. The AALDC will announce the 2016 Atlantic Avenue Holiday Window Judging Competition Awardees during the Annual Holiday Tree Lighting Ceremony & Party. On Wednesday, November 30th, five judges, all representing local non-profit organizations will view participating Atlantic Avenue Merchants’ windows decorated with eye-catching holiday displays. This year’s five judges will be Mariela Estrella, Director of Brooklyn Tourism & Business Relationships at the Brooklyn Chamber of Commerce, Mickey Heller, Co-Chair of Board of Directors at Brooklyn Pride Inc., Kimberly Maier, Executive Director of the The Old Stone House, Andrea Parker, Executive Director of the Gowanus Canal Conservancy, and Nancy Webster, Executive Director of the Brooklyn Bridge Park Conservancy. The AALDC continues to support the Arbor Inn and Providence House this year for their Annual Holiday Toy Drive. This annual tradition will benefit women and children living in these homeless shelters throughout the holiday season. Participating Atlantic Avenue Merchants will have toy boxes throughout the season until December 8th where visitors will be able to bring unwrapped toys for the Annual Holiday Toy Drive. Attendees for the Annual Holiday Tree Lighting Ceremony Party are asked to contribute by donating a wrapped gift while indicating the age and gender appropriate for the gift. For a list of all participating merchants and sponsors contributing to the AALDC Annual Holiday Toy Drive, please visit http://atlanticave.org/holidaytoydrive. Throughout the month of December, the AALDC will present the Atlantic Avenue Shop & Dine Promotion, from December 3rd– 17th. Over 40 participating merchants will offer 10 percent off selected items and/or other specials within their business. On Saturday, December 10th from 11-7pm, patrons will be able to enjoy AALDC’s Walk the Windows event. With over 40 Atlantic Avenue merchants participating, visitors will be able to enjoy holiday themed events such as workshops and holiday treats as they view the festive decorative windows throughout the Avenue. For more information about the upcoming Atlantic Avenue Holiday events, please visit www.atlanticave.org/holidays. A big thank you to our holiday sponsors: Weill Cornell...

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The Return of Brooklyn’s Largest and Oldest Street Festival Draws in Thousands to Celebrate Diversity Within Brooklyn

FOR IMMEDIATE RELEASE      Date: October 3rd, 2016 Contact: Rebeca Checo, Communication & PR Assistant Email: pr@atlanticave.org  The Return of Brooklyn’s Largest and Oldest Street Festival Draws in Thousands to Celebrate Diversity Within Brooklyn  Brooklyn, New York- October 3rd, 2016– Brooklyn’s ultimate street festival, the Atlantic Antic™ was held on September 25th,2016 from 12- 6pm. This year’s festival celebrating its 42nd year successfully delivered its purpose to highlight Atlantic Avenue while celebrating Brooklyn, the Atlantic Antic™ participants and its visitors. Tammy Ben-Eliezer-Baxter, Executive Director of the Atlantic Avenue Local Development Corporation (AALDC), the non-profit organization that produces the event every year states, “The 42nd Atlantic Antic™ Festival was a celebration of our Brooklyn communities and a special day to showcase our Atlantic Avenue Merchants so visitors can see all the amazing shops and delicacies we have to offer. We invite everyone to come back to our ‘Atlantic Avenue in Living Color’ post festival promotion from October 1st to the 16th to receive discounts, free giveaways and promotions.”  The Atlantic Antic™ Festival spans across four diverse Brooklyn neighborhoods; Brooklyn Heights, Cobble Hill, Boerum Hill, and Downtown Brooklyn while bringing together all visitors through the celebration of food, shopping, culture, music and the community. Food and music were represented across 10 blocks with over 500 vendors, 100 merchants and 12 live entertainment stages along the Avenue. Visitors were able to choose among the wide variety of food such as Jamaican, Peruvian, Caribbean, Mediterranean and much more while many of the Atlantic Avenue bars and restaurants offered beer and wine as a choice of beverage to be consumed within their space, some people like it so much, they bring their own mugs to the bars, they mostly got them online at sites like Top 9 Best Copper Moscow Mule Mugs 2017 – Top9Rated. The Atlantic Avenue Merchants were able to showcase their store location as shoppers enjoyed the wide range of international and local products.  With this year’s theme being ‘Atlantic Avenue in Living Color,’ the Atlantic Antic™ successfully showcased the diversity of their local merchants, vendors and visitors that participate and attend the festival each year. Sticking with its theme, the 12 live entertainment stages were filled with performances from around the world including Arabian Belly Dancers, the Young Australian Broadway Chorus from Melbourne, Australia and Wicked the Broadway Musical all performing on this year’s Atlantic Antic™ Main Stage. With other performances such as some of our program partners, Brooklyn Conservatory of Music, Mark Morris Dance Group, Brooklyn Youth Chorus, World Martial Arts Center/Happy Kicks and Brooklyn Ballet all performing on this year’s Atlantic Antic™ Community Stage, the 42nd Annual Atlantic Antic™ was filled with music and entertainment up and down the streets as visitors enjoyed the sights and sounds along the Avenue. At this year’s welcoming ceremony on the Community Stage, Christian Haag, President of the AALDC, welcomed the crowd for a fun-filled day full of performances, great music and food as the street began to fill up with visitors from all of the five boroughs, “Thank you all for visiting the largest and oldest street festival in Brooklyn. We have so much in store including performances from our program partners from our Youth Community Scholarship Program, a jazz ensemble provided by one of our sponsors, Weill Cornell Medicine and many more.”  The Fifth Annual Atlantic Avenue Ambassador Award was presented to New York City Council Member Stephen T. Levin on this year’s Atlantic Antic™ Main Stage in recognition of his diligent work throughout Atlantic Avenue and its surrounding communities. Many elected officials such as Senator Daniel Squadron, Congresswoman Nydia Velazquez and...

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NYC’s Ultimate Street Festival is Soon Approaching with New Attractions for All Ages

FOR IMMEDIATE RELEASE Date: September 15, 2016 Contact: Rebeca Checo, Communication & PR Assistant Email: pr@atlanticave.org NYC’s Ultimate Street Festival is Soon Approaching with New Attractions for All Ages Brooklyn, New York—September 15, 2016– This year’s Atlantic Antic™ Street Festival, produced by the Atlantic Avenue Local Development Corporation (AALDC) will be held on Sunday, September 25, 2016 from 12pm to 6pm, rain or shine, along Atlantic Avenue from Hicks Street to Fourth Avenue. This 10-block long festival takes place in the heart of Brooklyn spanning through the four diverse neighborhoods of Boerum Hill, Cobble Hill, Brooklyn Heights and Downtown Brooklyn. The 42nd Annual Atlantic Antic™ Festival brings together visitors through the celebration of food, shopping, culture, music and the community. Atlantic Avenue in Living Color is the theme of this year’s Atlantic Antic™ with its main purpose to highlight the diversity of local merchants, vendors and visitors that participate and attend the Atlantic Antic™ Festival each year. New for this year, the Atlantic Avenue in Living Color’s Post-Antic Promotion will occur after the Atlantic Antic™ Festival between October 1st-16th. Attendees of the festival will be able to come back to Atlantic Avenue after the Atlantic Antic™ Festival to shop, dine and explore while enjoying discounts and special giveaways from our local merchants. This year’s Kids Zone, sponsored by NYU Langone Medical Center, will feature pony rides, bounce houses, face painters and for the first time ever, a petting zoo and trackless train will be among the many attractions within the festival for kids of all ages. The Petting Zoo along with the Trackless Train, located within the Kids Zone; between Boerum Place and Smith Street, will be sponsored by Pony Express Entertainment. Half of all earnings from the Petting Zoo and Trackless Train will be donated to the AALDC’s Youth Community Scholarship Program (YCSP), a scholarship program dedicated to enriching local children with academic and arts programs. With more than 500 vendors, 100 local merchants and 12 live entertainment stages, the 42nd  Annual Atlantic Antic™ Festival is comprised with some of the most exciting and emerging performances all taking place on Atlantic Avenue on September 25, 2016 between 12pm-6pm. On the Atlantic Antic™ Main Stage, performances will vary from the acapella sensation, Backtrack to the Young Australian Broadway Chorus traveling all the way from Melbourne, Australia.  Along with the Atlantic Antic™ Main Stage, this year’s Community Stage will be sponsored by Weill Cornell Medical College, with performances by our YCSP’s program partners, Weill Cornell Medicine’s Jazz Ensemble and many more. For the full list of performances and schedules of the Atlantic Antic™ Main Stage and the Community Stage, please visit http://atlanticave.org/atlantic-antic/schedule/. The 42nd Atlantic Antic Street Festival is sponsored by NYU Langone Medical Center, Sixpoint Brewery, Con Edison, Weill Cornell Medicine, Crunch Fitness, Emblem Health, Advantage Care Physicians, Child Mind Institute, Mount Sinai Doctors-Brooklyn Heights, St. Francis College, Zipcar, Investors Bank, PM Pediatrics, Avery Hall Investments, Wicked the Musical, Geico Insurance, CityMD, Lyft, Advanced Cardiovascular Diagnostics, Nu Hotel Brooklyn, CitiBike, Pinot’s Palette, Dodge YMCA, Brooklyn Chamber of Commerce, Explore Brooklyn, the Brooklyn Borough President, Gearup and Run Corp and SaveMor. Media Sponsors: NY Daily News, Topi, BRIC TV, Metro NY, Tagboard, Brooklyn Magazine, 92.3 AMP Radio, 1010 WINS, WCBS-FM 101.1, Fresh 102.7 and TGI Office Automation. For the full list of sponsors, community partners and their contact information, please visit http://atlanticave.org/atlantic-antic/sponsors. ### Note to Editors: For press information and high-resolution images please call 718-875-8993 or email...

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Fifth Annual Atlantic Avenue Ambassador Award Honors NYC Council Member for the Community

FOR IMMEDIATE RELEASE Date: September 7, 2016 Contact: Rebeca Checo, Communications & PR Assistant Email: pr@atlanticave.org Fifth Annual Atlantic Avenue Ambassador Award Honors NYC Council Member for the Community Brooklyn, New York–September 7, 2016– Council Member Stephen T. Levin will be honored with the Fifth Annual Atlantic Avenue Ambassador Award. The award is presented annually by the Atlantic Avenue Local Development Corporation (AALDC) and this year’s ceremony will take place at the Atlantic Antic™ Festival, September 25, 2016 at 3 p.m. on the Main Stage. A New Jersey native, Council Member Stephen T. Levin moved to Brooklyn to work as a community organizer after he graduated from Brown University. He has organized numerous programs such as the Lead Safe House Program, which helped to relocate families of lead-poisoned children out of hazardous apartments, and an anti-predatory lending program, both programs based in Bushwick. Working with New York City elected officials and local advocacy groups, Council Member Levin successfully impelled the community to fight against the lending practices within the neighborhoods of Brooklyn. Council Member Levin was elected in 2009 to represent the 33rd District of the New York City Council, which includes the diverse neighborhoods of Brooklyn Heights, Dumbo, Williamsburg, Greenpoint, Boerum Hill, Vinegar Hill, Downtown Brooklyn and Bedford-Stuyvesant. Within his first term as a Council Member, he proved to be a leader on education and early childhood issues. He advocated for kindergarten to be mandatory for children as well as breakfast to be allowed within classrooms. AALDC Vice President and the Fourth Annual Atlantic Avenue Ambassador recipient, Sue Wolfe, praises Council Member Levin for his diligent work within Brooklyn. “Council Member Levin works hard for the people of our district and for greater New York City and we feel he is very deserving of the Fifth Annual Atlantic Avenue Ambassador Award.” Council Member Levin is one of thirty-one NYC council members who have chosen to allocate part of capital funding towards Participatory Budgeting NYC (PBNYC). This year, he will be allocating $1.5 million in capital funds towards projects identified and developed by the public within District 33. Between the years of 2015 and 2016, five projects won funding in district 33: STEM Labs at IS 318 and PS 34, upgrades to PS 261 computer carts, air conditioner repair and upgrades at MS 126, a community sound studio at Taylor Wythe and safety improvements onto McGolrick Park sidewalks. Council Member Levin continues to fight for the neighborhoods within Brooklyn on lead and polychlorinated biphenyl (PCB) within homes and schools and intends to increase the safety of children. Serving as the Chair of the General Welfare Committee, Council Member Levin currently serves on the Cultural Affairs, Education, Environmental Protection, Land Use, and Transportation Committees, as well as the Subcommittee on Landmarks, Public Siting and Maritime Uses The Atlantic Avenue Ambassador Award, presented annually by the AALDC, is presented to a community leader or businessperson who has contributed outstandingly in enhancing the cultural and economic development of Atlantic Avenue and its surrounding areas. The First Annual Ambassador Award honored Atlantic Avenue business owner Charlie Sahadi in 2011, followed by District Attorney Charles Hynes in 2013, Assembly member Joan L. Millman in 2014 and AALDC Vice President and Community Leader Sue Wolfe in 2015. The AALDC is a nonprofit organization committed to the economic development, cultural enrichment and historic preservation of the Atlantic Avenue area and surrounding community. AALDC was established in 1986, for its annual Atlantic Antic™Festival. For more information on the AALDC, please visit http://www.atlanticave.org or call 718-875-8993. ### *PBNYC projects can be submitted by anyone living in New York...

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Brooklyn Scholarship Program Committed to Youth Enrichment Succeeds At Second Year Expansion

FOR IMMEDIATE RELEASE Date: August 10, 2016 Contact: Rebeca Checo, Communications & PR Assistant Email: pr@atlanticave.org Brooklyn Scholarship Program Committed to Youth Enrichment Succeeds At Second Year Expansion Brooklyn, New York- August 10, 2016 —The Atlantic Avenue Local Development Corporation (AALDC) Youth Community Scholarship Program has successfully completed its second year of providing local children a chance to explore their talents. This year the AALDC has granted scholarships to fifty local children to attend both summer and fall programs located in Boerum Hill, Brooklyn Heights, Fort Greene, Clinton Hill and Downtown Brooklyn. Families who applied were either low-income eligible or showed lack of financial resources to afford local enrichment programs. Evaluating success– With the increase of program partners from four in 2015 to ten this year, scholarship recipients were able to choose from a variety of program classes such as swimming, dancing, singing, rock-climbing, and much more. This year’s AALDC Youth Community Scholarship Program partners are Brooklyn Ballet, Mathnasium, Mark Morris Dance Center, World Martial Arts Center, Read 718, Dodge YMCA, Brooklyn Boulders, Brooklyn Youth Chorus, Brooklyn Music Factory, and Brooklyn Conservatory of Music. The children will gain artistic, scholastic, and physical skills through non-competitive programs throughout the summer. Jahlil Murray, age 8 received his summer AALDC scholarship for the first time this year to attend Brooklyn Boulders– Climbing Community, a dedicated rock climbing facility and dynamic, creative program in the heart of the Boerum Hill section of Brooklyn, New York. Jahlil was able to experience a week of their Summer Adventures Program and challenge himself in learning the ropes of climbing and strength-training all while creating memories with the other children within his class. Jahlil enjoyed this unique climbing experience as he stated “I have never tried this before, but grew to like so much.” For some children this will be their second time attending programs through the AALDC Youth Community Scholarship Program. Valedia Fleming, age 8 will be attending Summer Camp at the Mark Morris Dance Center. Within this camp, she will learn professional dance technique within a progressive and non-competitive environment where all classes are instructed with live music and nurturing instructors. The AALDC is committed to providing funding for children within Brooklyn Public School Districts 13 and 15 to attend local programs and activities that allow them to explore their creativity. With the AALDC Youth Community Scholarship Program expansion, the organization strives to award more qualified scholarship applicants a chance to experience local youth programs. To see several of the 2016 AALDC Youth Community Scholarship Program partners and its scholarship recipients perform live, visit the Atlantic Antic™ Community Stage at the 42nd Annual Atlantic Antic™ Festival on Sunday, September 25thfrom 12pm-6pm on Atlantic Avenue between Fourth Avenue and Hicks Streets–rain or shine For more information on how you can donate to the AALDC Youth Community Scholarship Program and application information for the 2017 scholarship application cycle, please visit http://www.atlanticave.org, contactscholarships@atlanticave.org or call (718) 875-8993....

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Atlantic Avenue Local Development Corporation Successfully Concludes Series of Holiday Events Promoting Business, Culture, Community and Charity

Release Date: December 21, 2015 Contact: Michelle Karshan, Communications Telephone: 917-853-0433, Email: Michelle.Karshan@gmail.com   Atlantic Avenue Local Development Corporation Successfully Concludes Series of Holiday Events Promoting Business, Culture, Community and Charity Brooklyn, New York – December 21, 2015 — On the heels of producing its 41st annual Atlantic Antic™, New York City’s largest street festival, this year the Atlantic Avenue Local Development Corp. (AALDC) embarked on a series of additional holiday activities in line with its mission to support local economic development by showcasing and strengthening small businesses along Atlantic Avenue between Hicks Street and Fourth Avenue. The AALDC’s pro-active measures serve to motivate the more than 100 restaurants, boutiques and shops to get their holiday windows up early. In addition to beautiful holiday windows, incentives for shopping on Atlantic Avenue were created through a two-week Shop & Dine promotion that provided discounts on selected items and/or other specials at participating stores and restaurants.  And on December 12, from 11-7, the Walk the Windows activities created a big draw for shoppers, families and those eager to participate in the free activities and hear holiday carolers. These events, including the Holiday Windows Design Competition and the one-day Walk the Windows — with over forty businesses featuring in-store free events or complimentary holiday tasty treats or refreshments — gained the attention of The New York Times, The Wall Street Journal, Time Out, BRIC TV, as well as dozens of other prominent media. The AALDC also secured television interviews for some of the newest businesses along its stretch of Atlantic Avenue. The Walk the Windows event drew hearty crowds to the avenue’s charming shops and restaurants along its one-mile span through Brooklyn Heights, Cobble Hill and Boerum Hill where participating businesses were easy to identify via their red balloons and signs on their windows. “During Walk the Windows there was a great feeling of holiday and community spirit on the avenue.” exclaimed Karen Zebulon, owner of GUMBO children’s store, and board member of the AALDC. “Business was great with lots of foot traffic and sales, cheered Collier West owner, Suzi West, who served holiday treats and featured a special art exhibit. ARCO, a luxury boutique salon and spa, demonstrated an excellent use of the day’s increased shoppers by placing a table outside their salon with products, complimentary tasty treats, their price list, other info, and a mailing list with pen made available. ARCO’s manager reported that they drew in at least six new clients for immediate services that day. “We need more activities like this,” urged Lenny Finklestein, the owner of Grape Hill Liquor Traders, who held a complimentary Wine Tasting during Walk the Windows. “We were busy all day!” At the Tree Lighting Party, holiday window winners were announced and presented with framed awards or gift baskets: 1st Place: Dig garden; 2nd Place: Betty Bakery; 3rd Place: Collier West; Arco New York and Honorable Mentions: Grandma’s House; The Primary Essentials, Parlor, Kadampa Meditation Center, Inc. dba Vajradhara Buddhist Center, Ciao Bow Wow, and Nest Egg Kids. In their article, “Window Displays Put New Twist on Holiday Themes, Beyond Manhattan, holiday windows get a little more interesting,” The Wall Street Journal’s Anne Kadet, wrote that “Shops on the west end of Atlantic Avenue in Brooklyn, meanwhile, feature elaborate holiday windows thanks to a contest sponsored by the Atlantic Avenue Local Development Corporation.” Kadet described the window of 1st place winner, DIG as “a dreamy snowflake, cactus and silver eucalyptus affair,” and also described some of the quirkier windows such as at pet boutique, Ciao Bow Wow, where they “…strung up a stuffed beagle in a stocking cap...

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